The South Dakotan
Brian Gramm’s Sunny Epiphany
USD grad and entrepreneur revolutionizes the portable energy industry
By Peter Carrels
Never underestimate the power of good will when considering
the many different and often inexplicable inspirations for
starting and continuing a business.
Brian Gramm wasn’t seeking some enlightened purpose
when he noticed the absence of portable generators aiding
tailgaters at a University of South Dakota football game.
“I wondered why we couldn’t watch a football game on a
plasma TV while we were tailgating,” he remembered.
At the time—several years ago—portable generators
were rarely used in the tailgating area near the DakotaDome
because gas generators create fumes and noise. Gramm later
attended the game and forgot about his unfulfilled desire to
watch football on television as a tailgater.
A couple weeks later he was jogging near his Sioux Falls
home. He’s not a regular runner, but he’d discovered that
running clears his head and energizes internal deliberations.