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The South Dakotan

Brian Gramm’s Sunny Epiphany

USD grad and entrepreneur revolutionizes the portable energy industry

By Peter Carrels

Never underestimate the power of good will when considering

the many different and often inexplicable inspirations for

starting and continuing a business.

Brian Gramm wasn’t seeking some enlightened purpose

when he noticed the absence of portable generators aiding

tailgaters at a University of South Dakota football game.

“I wondered why we couldn’t watch a football game on a

plasma TV while we were tailgating,” he remembered.

At the time—several years ago—portable generators

were rarely used in the tailgating area near the DakotaDome

because gas generators create fumes and noise. Gramm later

attended the game and forgot about his unfulfilled desire to

watch football on television as a tailgater.

A couple weeks later he was jogging near his Sioux Falls

home. He’s not a regular runner, but he’d discovered that

running clears his head and energizes internal deliberations.